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Marketing Articles

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Sally Glick, SobelCo
Part Two: Agile MarketingAs we discussed in Part One of this two-part series, marketing tactics that have evolved over the decades have recently been...
Sally GlickSobelCo
Part One: Create a PersonaTypically marketing is defined as the method or process for promoting, explaining and demonstrating the distinctive...
Sally GlickSobel & Co.
When I was at dinner with my colleague Marjorie, a successful entrepreneur, we began talking about why some businesses seem to get stuck at “good”...
Jennifer Tyler-Washington CEO - Chief Etiquette Officer I Am Polished, LLC
Business & Social Etiquette, Does it Still Matter in the New Millennium?Etiquette is a concept of communication and a language. A world without...
In 2018, informed business leaders have a multitude of current issues and future challenges to be concerned about. Whether in the short or long term...