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New Approaches Enhance Existing Marketing Strategies: A Two-Part Series
Sally GlickSobelCo
Part One: Create a PersonaTypically marketing is defined as the method or process for promoting, explaining and demonstrating the distinctive...
The Difference Between Playing to Win and Playing Not to Lose
Sally GlickSobel & Co.
When I was at dinner with my colleague Marjorie, a successful entrepreneur, we began talking about why some businesses seem to get stuck at “good”...
Why Business Etiquette Still Matter in the New Millennium
Jennifer Tyler-Washington CEO - Chief Etiquette Officer I Am Polished, LLC
Business & Social Etiquette, Does it Still Matter in the New Millennium?Etiquette is a concept of communication and a language. A world without...
Sales and Marketing Are Perpetual Burning Business Issues
In 2018, informed business leaders have a multitude of current issues and future challenges to be concerned about. Whether in the short or long term...