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Strategic Positioning: What’s Next for You?

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Leaders of nonprofit organizations are as focused on strategic planning as their for-profit colleagues. That’s because technology trends, sophisticated donors, disruptions in the community, a global reach and other key challenges have pushed nonprofits to behave in a way that reflects the complex demands they face daily.

But what is strategic planning?

When a nonprofit embraces a ‘strategy’ it most often means it has a structured process for defining its direction, making decisions on allocating its resources accordingly.

Instead of reacting to immediate concerns and issues, a strategic-thinking organization is committed to looking ahead, to considering potential situations that may occur in the next three to five years, to being proactive not reactive, and then positioning the organization to leverage the advantages and disadvantages of what the future may bring.

Organizations of the 21st century cannot ignore the value of thinking and behaving strategically.

Board members, volunteers and funders are expecting nonprofits to establish goals and to design a road map to achieve them.  But “hope” is not a strategy!  Today’s leaders cannot ‘hope’ for solutions. Instead they need to dig deeply into their systems, reviewing how they fundraise, tell their story, attract and retain high performing board members, and gain the trust and attention of donors who want to invest in their mission.

Announcing the 2018 Annual Nonprofit Symposium

Please join us on October 10, 2018 at our annual Nonprofit Symposium entitled, “Strategic Positioning: What’s Next for You?” to learn from a panel of subject matter experts on how to utilize a strategic approach to marketing, development, finances, board governance and change management. It is time for every organization to adopt a formal, strategic attitude, to look ahead and to anticipate the next obstacles as well as to identify the most efficient and effective solutions for the changes of tomorrow.

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