“Fostering Fun in a Pandemic: Resiliency and Creativity Join Forces”

Doreen Sayegh, CEO & Owner of Cranford Theater
Caren Demyen, Executive Director for Downtown Cranford

Please join us when SobelCo proudly introduces two women who changed the trajectory of their town in the midst of a global pandemic. When downtown Cranford became one of the many victims of the fast spreading Covid virus in early 2020, most retail stores were hit very hard. Many struggled to stay alive as did the local theater which experienced an immediate the screeching halt in attendance.

Caren and Doreen put their heads together to find innovative ways to recreate foot traffic in their town and bring people together to have some fun and stay safe at the same time. By forming strategic partnerships with area organizations like Cranford Family Care, the Cranford Woman’s Club and more, they created a town-wide campaign centered on a unique experience at the newly erected drive-in theater.

Thursday, July 21, 2022 – 8:30am to 9:45am